2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In a month in which I have no intention of writing about advertising, festivals or competitions, although I do write about celebrations, festivities, family, friends and fun, I would like to tell you that some time ago I discovered three letters that [...]
With the simplicity and elegance that we prefer, this year we have two soldiers at the entrance of Tribu in Bethlehem. Christmas is here and it is time to give thanks, to celebrate and remember its true meaning. All we need is [...]
“Don’t try to stand out in the crowd. Rather avoid them altogether,” says gapinvoid today in its image of the day. The recipe is used by some who, without realizing it in time, become codependent to isolation. The message goes on to [...]
In a few weeks, if the Municipality of Belen deigns to overcome its bureaucracy and finally gives us the permits, we will start the construction of Bosz Digital. The building will be located between Tribu and Colegio Panamericano, with its facade facing [...]
There goes life between one thing and another, unraveling its mysteries and riddles to bring us many questions and some answers. With only December 2011 coming to an end, the balance of the year is looking good and positive. It’s Sunday, I [...]
Today we discovered in Tribu, among our Macintosh collection, one of those few Macs that were signed by its creators. They knew it was a work that would go down in history, and as is done with any work of art, Steve [...]
Thinking about the Costa Rican Way, a few days ago I wrote a message to my great friend, Armando Vargas Araya, journalist, historian, politician and wonderful human being. In a few words, these were my two lines: Armando dear, whose idea was [...]
A few months ago I decided to accept the invitation to be part of the process of consultation, innovation and imagination ignited by the country project proposed by José María Figueres. It was on February 21, 2012 when I met again with [...]
I took a vacation and came back last Saturday. I took a few days for the coupling and as promised, here I am back on the blog with a song: the most popular. I’m not going to add anything about this case [...]
Back to the keyboard on July 20, greetings!
Without a doubt, a creative world is better. Especially when it comes to stories, images, ideas that make all the difference, make their mark and transcend. So does Procter Gamble. So does Google. So does American Express. So does Coordown in Italy. [...]
The hugs between friends is one of the best things Cannes has to offer. After more than three decades in advertising, it’s not hard to run into people you’ve seen in twenty-five, fifteen or five years. Last Tuesday we were at the [...]
