2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of [...]
No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content. Why not a [...]
I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, [...]
While the Effie is being judged at Comunidad, La Nación is doing the same for the Pregonero and Latin Spots is running the process with the Ojo de Iberoamérica. All at the same time. The Pregonero award is the first one for [...]
Next Thursday we will experience the 30th edition of the Pregonero de Bronce, organized by La Nación. It will be a night of celebration for creativity, as well as for an unprecedented situation in three decades of history. For the first time, [...]
A couple of years ago I took this picture. I used a Nikon 70-200 lens from a mountain that was windy and cold and had me suffering. I guess it corresponds to the late afternoon in the Himalayas from the black mountain, [...]
Advertising agencies are solely responsible for the proliferation of workshops, in-houses and free-lancers. As long as we continue to focus on making quick and cheap ads, we will not be making any difference and we will continue to perpetuate ourselves as just [...]
It’s hard to find a business category that doesn’t have most of its members… pants down. With discounts, offers, returns, or the worst of all, with the lowest price, many try to compete and win. Advertising is no exception and because of [...]
