2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
A lot of money is always twice what you have. After one Lion we want two. A 4:19 marathon should be after 4:15. Agency of the Year twice asks for the third time after that. A good design demands a better one [...]
Last night at the Effie of Guatemala sounded a great winner“El Taier / Tribu DDB” with Golds and nothing less than the Grand Effie. This was communicated to us by Manuel Madrid, on behalf of the entire taier / Tribu DDB, Jorge [...]
After several months of waiting, the Lion won by Tribu DDB at the last Cannes Festival has arrived. It’s beautiful! It is elegant, fine and distinguished. The unpacking was emotional, happy and among friends. Here are some pictures.
Hoy colocamos unas cuantas Macs viejas a la entrada de nuestro edificio, como bien lo redactaron Liz San Elías y Carlos Soto, en un Tribu to Jobs. Las reacciones no nos las imaginamos, y nos han venido a recordar todo lo que [...]
It transformed the lives of millions around the world, including mine since 1985. Thank you Steve. May you rest in peace. Forever grateful.
In Inner Mongolia and next to the Gobi desert, a new architectural marvel has been added to the planet. In a bid in the style of Bilbao with its Guggenheim by Ghery, Beijing commissioned this work to MAD Architects 6 years ago. [...]
Advertising agencies are solely responsible for the proliferation of workshops, in-houses and free-lancers. As long as we continue to focus on making quick and cheap ads, we will not be making any difference and we will continue to perpetuate ourselves as just [...]
It’s hard to find a business category that doesn’t have most of its members… pants down. With discounts, offers, returns, or the worst of all, with the lowest price, many try to compete and win. Advertising is no exception and because of [...]
