2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
After its take-off in the last 16 months, Bosz Digital has reached a perfect speed and elevation to continue moving forward in ideal conditions. Today with over 220 geeks at full plasma engine, up from 12 people in January 2010, Bosz is [...]
With 9 for Tribu DDB Costa Rica and 4 for Guatemala, our Central American network celebrated a great night at the Antigua Festival. With the addition of Gold and Grand Jade for DDB Colombia, the big winner was DDB Latina. On a [...]
A while ago I posted this tweet: “A united industry like Ugap and the #festivalantigua reflects that all the players in the market are smart and visionary people”. In other words, Costa Rican advertisers: let’s learn from the Chapines. The great Antigua [...]
For years I had heard that there was a nude beach in Miami, although I always thought it was more of a myth than a reality. I never knew where it was, nor did I have any interest in discovering it, until [...]
When Arne Jacobsen designed the Huevo sofa in 1958, he must have anticipated that he had created a classic that would be admired around the world and for generations. I suppose he must have suspected it too, when in that year and [...]
The greatest contradiction of the document is that it has no advertising, despite the fact that its protagonists gravitate or have gravitated for many years around advertising. Regarding the document, Suárez says that “we don’t care much about the visual, this magazine [...]
DECLARATION AND MANIFESTO FOR A BLOG IN TUNE. In January, we received 11,815 hits. When my talented and dear friend, Massimo Martinotti of Mia Films, suggested me the idea of publishing a blog on the web, he convinced me in an instant [...]
With Gratitude.
proud, Alex, my wife, said to me… “Jorge… it’s not 19!”, and as usual, she was right. We did the math. Santiago is 19 today and when Consumer started, he was a little more than 1 year old, so without further ado, [...]
In these days in which we celebrate one more year of Tribu, we have decided to bring back “on the air” campaigns and ideas that were milestones in our race for life. To all those who have contributed with their work, devotion [...]
