2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
After its take-off in the last 16 months, Bosz Digital has reached a perfect speed and elevation to continue moving forward in ideal conditions. Today with over 220 geeks at full plasma engine, up from 12 people in January 2010, Bosz is [...]
With 9 for Tribu DDB Costa Rica and 4 for Guatemala, our Central American network celebrated a great night at the Antigua Festival. With the addition of Gold and Grand Jade for DDB Colombia, the big winner was DDB Latina. On a [...]
A while ago I posted this tweet: “A united industry like Ugap and the #festivalantigua reflects that all the players in the market are smart and visionary people”. In other words, Costa Rican advertisers: let’s learn from the Chapines. The great Antigua [...]
For years I had heard that there was a nude beach in Miami, although I always thought it was more of a myth than a reality. I never knew where it was, nor did I have any interest in discovering it, until [...]
When Arne Jacobsen designed the Huevo sofa in 1958, he must have anticipated that he had created a classic that would be admired around the world and for generations. I suppose he must have suspected it too, when in that year and [...]
The greatest contradiction of the document is that it has no advertising, despite the fact that its protagonists gravitate or have gravitated for many years around advertising. Regarding the document, Suárez says that “we don’t care much about the visual, this magazine [...]
On the same day that the Community announced the Effie, La Nación confirmed the next Pregonero with its newsletter inviting pre-registration. This is the image that accompanied the message. In Tribu we suffer with the Pregoneros, as they have usually been difficult [...]
Today I received an email from Lilliana Gonzalez, Executive Director and driving force of the Community (formerly ASCAP), which made me very happy: the second edition of the Effie is coming. She also brought this image that I loved: As if organizing [...]
Have you heard that expression that says: “como quitarle un confite a un niño”? Or the one that adds a bit of humor and says: “Como arrearle a un borracho jumo! Seriously, there are topics that no matter how complex or difficult [...]
Today I have a few questions for you, if it’s not too much to ask, after you watch at least a fragment of this video recorded freehand with a Flip. Five times a day in Muslim countries you can hear a call [...]
“Mae, Fidel! No! Mae, not so soon!”, we would have told him if we could have asked him for a few more days, one more composition, one more concert. In an unexpected move, Fidel surprised us again with his talent, although this [...]
We have all enjoyed or suffered the Oscars awards in Hollywood. A few on the site, and all the rest of us, happily do it on TV. It’s sensational! I enjoy watching the films first, and then the talent, creativity, production, innovation [...]
