2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
The screen shot presents an unexpected winner. In the past Volcano was the first surprise that many of us agreed to celebrate. The best work of the Festival went to House Rapp for his case for 3M with a surprise Volcano, as [...]
A couple of years ago we tried to make it to the shortlist in print with Aceite Salat, and failed. This year we are back with Protecto and Videocentro, even though we know it is very difficult to make it to the [...]
When it comes to competing, without fear of being wrong, Tribu is always in first place. Not necessarily to win, but to give it their all trying. Check out the pieces for Protecto competing in the upcoming Cannes Lions 2011 Festival, after [...]
In two categories in Public Relations and one in Media, the case “Johnny vs. Johnny” will debut at the Cannes Film Festival next June, trying to be among the finalists. With a special recognition and sincere appreciation for the Mayor of San [...]
I don’t think something like this has ever happened before in the history of advertising in our country. Today in La Teja and on the front page, the news of the launching of a new commercial of El Verdugo stores, for its [...]
Some time ago I discovered www.chess.com and from then on A Fuego Lento has been in constant check. The direct competition of my blog has been chess. Only turbo mega super bati reloaded by chess.com, the best thing ever invented after chess [...]
If you don’t like something, say so. If you have a contribution, say so. If you find me in error, wrong or stupid, say so. And if you think it’s okay, whatever you want to say, you can say it here in [...]
We are often asked for garbage, and this is what we give. It is very sad. However, there is a light on the horizon and here is a clue. In an interview in Adlatina published today with Tony Granger, chief creative officer [...]
They say that rings are obnoxious, unless you’re in it! And because of this, possibly some may feel a certain reaction in their guts towards this advertising agency called, precisely, La Argolla. They started with rebelliousness and have not given it up, [...]
After judging some 400 advertising pieces of the Ojo de Iberoamérica, and having seen some 1,500 more, I have some anxiety and concern, because we have a long way to go. Not only are we far from Argentine creativity, but we are [...]
There is no one who is unaware of the fierce and predatory competition among advertising agencies in the country and around the world. It would seem that the time of ladies and gentlemen has passed and it has become, as they say [...]
