2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
The screen shot presents an unexpected winner. In the past Volcano was the first surprise that many of us agreed to celebrate. The best work of the Festival went to House Rapp for his case for 3M with a surprise Volcano, as [...]
A couple of years ago we tried to make it to the shortlist in print with Aceite Salat, and failed. This year we are back with Protecto and Videocentro, even though we know it is very difficult to make it to the [...]
When it comes to competing, without fear of being wrong, Tribu is always in first place. Not necessarily to win, but to give it their all trying. Check out the pieces for Protecto competing in the upcoming Cannes Lions 2011 Festival, after [...]
In two categories in Public Relations and one in Media, the case “Johnny vs. Johnny” will debut at the Cannes Film Festival next June, trying to be among the finalists. With a special recognition and sincere appreciation for the Mayor of San [...]
I don’t think something like this has ever happened before in the history of advertising in our country. Today in La Teja and on the front page, the news of the launching of a new commercial of El Verdugo stores, for its [...]
Some time ago I discovered www.chess.com and from then on A Fuego Lento has been in constant check. The direct competition of my blog has been chess. Only turbo mega super bati reloaded by chess.com, the best thing ever invented after chess [...]
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With really good prizes, La Via Costarricense has launched a new opportunity to participate in the design of La Costa Rica que Querés. I invite you to participate!
Brands that discover their higher purpose are those that transcend and make a big difference. From those that ignite innovation to those that celebrate victory, from those that fill the world with happiness to those that propose life as a journey. With [...]
Last night I was entertained for a while with Animoto, the photos of the meeting we had in August with young professionals in Santa Ana and good music in the background. Great therapy to keep the focus on what has us in [...]
“Carpe Diem“, “Oh Captain, my Captain!”, “I don’t want a product of the environment, I want the environment to be a product of me”, “what you do in life, echoes in enternity” and so much more that comes from…. the movies! Influence [...]
A different way In Costa Rica, it’s even scary to propose! The fable of the pots of lobsters in boiling water could not be truer. While the German or gringas would all be saved, in a collective effort to get out alive, [...]
