2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Already in March and almost 2.2 million views later I came across a wonderful summary of 2010 that I wanted to leave on my blog. Enjoy it first and then allow me to add a paragraph of commentary. Searches continue in 2011. [...]
What we lived through was not a crisis, but a “button-down”. The world went through a reset of economies and finances that completely affected consumption. We were living in the upgrade era and we halfway returned to the replacement era. Everything changed. [...]
Or at least, that is my aspiration. From dust we came and to dust we shall return, although perhaps a little improved in fertilizer quality. Personally, I prefer to be cremated rather than buried, and rather than live confined to a cup [...]
I have no idea! (…not yet.) However, those who know how to do it have shared their ideas and secrets in videos posted by the Cannes Lions festival on Youtube. Watch the video of Fernando Vega from JWT. Interesting? Undoubtedly. Over here [...]
I have been writing A Fuego Lento for several years. In times of greater intensity on the keys, as expected, the visits rise and the connection with readers is strengthened. At the same time, when I let go of the keyboard and [...]
This is a conversation we will never forget. But for that, you have to get to know her. 😉 On her way to the top of Everest, this brave tica named Gineth Soto stopped by Tribu DDB to talk and share. Thanks [...]
It’s just one detail and it makes all the difference. The meeting tent is a marvel, but even more so is how much we enjoy making things happen at Tribu. Check out a sample of emails, in this case with Viviana Araya [...]
When Paula Guevara and Carlos Jimenez were the first Ticos in the Young Lions Competition, in June 2007, I participated as well. Here is the picture to prove it. Yes, the chicken is me, and what fun we had, because they needed [...]
On Monday, June 22, 2009, in “A Fuego Lento” we published a spectacular news, because Maia Livov and Jennifer Caldwell had won a very important Silver medal, participating in Cannes Young Lions Competition. Since we achieved the representation of Cannes for the [...]
I lived ten years of my life as a publicist at McCann-Erickson, one of which was in San Pedro Sula and almost five in Mexico City. Then I returned to Costa Rica and founded Consumer, the name Tribu had for its first [...]
If you are 28 years old or younger for next June, you are a creative, designer, planner or digital designer, and you are fluent in English, you have an opportunity you can’t miss. For everyone in Costa Rica, the Community and La [...]
Today I came across a fun Facebook post from our agency in Guatemala, the taier / Tribu DDB that has to be shared. And it goes like this: Anthropologists have recorded several tribes in which shamans happened to become a sort of [...]
