2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Many times we spend our time complaining about something we don’t like or we simply let it go and settle for “what we have” without realizing that we can change things. This is why I want to share with you these tips [...]
The Birth of an Idea Today, Guatemala is living one of the toughest moments in its history, only a few days away from its upcoming and consequential elections, alongside corruption scandals that implicate President Pérez Molina. The uncovering of a network of [...]
A few days ago I heard from a disgruntled young professional about the imminent sale of his mother’s grocery store where he worked. “I have a life ahead of me,” he argued in opposition to the transaction, because in his view, the [...]
A Story of Evolution Some 28 years ago, I began what today is known as a startup, loaded with technology, creativity, and dreams, amid the challenges involved in carving our place among 50 advertising agencies. From a room in my parents’ house [...]
An Event You Can’t Ignore In our country, the region and around the world, most professionals are unfamiliar with Cannes Lions. This is either because they do not know that it exists or because they have the wrong idea about what this [...]
Awards to Excellence The International Creativity Festival Cannes Lions is a name that is no longer enough to describe and adequately name this event. That is why, I believe it offers not a double but a triple shot of inspiration, because it [...]
Last year we had 61 entries in Cannes from 9 different agencies. In 2012, will we reach 100? The deadline has been extended and there is still some time left to enter the top creative competition on the planet. In Costa Rica [...]
Eiza has released her new solo with a tremendous video that I am fascinated to share with you, I love it! and I have no doubt that you too will be hooked by her music, her talent and her energy. When we [...]
It’s worth taking some time on YouTube to enjoy the best in Latin American Film. Here I upload “Padres en slip” by Del Campo. Of all the winners, although some pieces have already played, most of them have their GPS pointed towards [...]
In the midst of an impeccable organization, typical of the most correct hosts, the Wave Festival has left me with a positive balance. This year there were about 1,800 entries, an amount that is not surprising if you compare it to Antigua. [...]
Freedom is blogging in your underwear. Or in your pajamas, from your bed, rocking chair or toilet. In the end and in the beginning it’s a matter of doing what you’re passionate about. It’s been a while since I met Hugh MacLeod. [...]
We are entering the end of the local process and we are at the gates of a new competition. The young Tico talents are about to receive their briefs and run the extra mile. The good thing is that a meme that [...]
