2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
I have more than 30 years in advertising. I started at 22 and not long ago I celebrated my 53rd birthday, ignited as an entrepreneur by several opportunities, and among others, by the idea of making Tribu DDB the most influential agency [...]
From our side there is only one: win. And since we win more if we all win, in Ascap it’s more than possible. It was said by Ray Kroc, founder of McDonald’s, when he said that none of us is as good [...]
Influence in 30 seconds, one that provokes a smile and proposes a positive attitude, one that builds and turns dreams into reality. From Tribu DDB and our client Importadora Monge to the society in which we live, because the real prize is [...]
I have always been impressed by these huge birds with their long limbs and dense plumage, with that erect and pale neck that characterizes them, their friendly face and fast pace. If I had to describe them to a Martian, I would [...]
And energy! We went to introduce them to influence, contagion, the shoal effect, the six degrees and social creativity, and they rewarded us with joy, passion, dancing and a connection for life. I am impressed by the energy and focus of the [...]
Change of subject. Half-heartedly. One of the powerful ideas I heard years ago is simple. If you want to live inspired to do your best, read inspirational books, attend inspirational events, surround yourself with inspirational people, watch inspirational movies, live in everything [...]
Purdy Motor is a client of Tribu DDB as of today. It didn’t happen 20 years ago or 10 years ago, but today. Because even though we tried several times before, finally everything is always in its time. Returning from 5 years [...]
Talento, tecnología y tolerancia han sido valores protegidos por esta ciudad, que hace años me enseñó esta idea para tener éxito creativo. Austin es tan diferente que ni parece Texas, no por los edificios, la geografía o las franquicias que ahí están, [...]
With about 10 kilos more than last year, Bruce Sterling filled Hall D again with thousands of people who came to listen to his closing of SXSW. Too fine a humor for me or too gringo for a Latino, but the first [...]
Susan Weinschenk, the brain lady, is not a designer but a psychologist. She came to close the day and SXSW for me with an idea: what makes people click. And the idea is to keep people in mind when designing. She also [...]
If one day I were allowed to take on a Ministry, I would certainly choose Education. In no other dimension is it possible to make a greater impact and achieve greater reach than in education. This is why I stayed to hear [...]
Jon Wuebben is the CEO of Content Launch and presented at SXSW today. From the first minute he focused on raising the banner of content as the canary in the ointment for all the opportunities of today and tomorrow. However, his approach [...]
