2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In a matter of a few days we will reach over 4,000 people who would have made a click on Facebook that is extremely meaningful to us at Tribu DDB. This is an important segment self-defined by a LIKE that represents a [...]
Tribu DDB is a competitive sailboat sailing the seas of life. It is driven and enjoyed by dozens of crew members who are passionate about their vision, as it is in the direction of our own personal dreams and aspirations. More than [...]
Saturday morning I hung up the lions and we went for a walk. Here are some pictures of the surroundings of Cannes and with them, several additional reasons to go to the Festival. The images speak for themselves of corners and places [...]
A few days ago I had the opportunity to see our 9 young people up close in Cannes, and I can’t express enough the emotion that living with them has left me, even if it was just for a few moments. Their [...]
We will be in Antigua for the next Creative Festival organized by Ugap, the Guatemalan Union of advertising agencies. We are going with the intention of enjoying Guatemala, which is a wonderful country, its jade jewel that is the incomparable Antigua, as [...]
A few years ago I started running. First it was a walk around the block to finish it out of breath, and then it was a gradual, slow and very measured increase. Before I had tried it in a hurry, and injuries [...]
Advertising agencies are solely responsible for the proliferation of workshops, in-houses and free-lancers. As long as we continue to focus on making quick and cheap ads, we will not be making any difference and we will continue to perpetuate ourselves as just [...]
It’s hard to find a business category that doesn’t have most of its members… pants down. With discounts, offers, returns, or the worst of all, with the lowest price, many try to compete and win. Advertising is no exception and because of [...]
