2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
With more than 40,000 entries competing from every creative corner of the globe, the upcoming Cannes Lions festival will be the biggest, most competitive, most attended and most intense in its more than 60-year history. The competition and global gathering that takes [...]
There is Always Competition “I would like to be a whale shark,” exclaimed that wonderful little boy when I asked him to tell me which animal he would have liked to be. Tenderly moved by such a singular response, it didn’t take [...]
Young creatives from all over the country will be competing for a place at the next Cannes Lions International Festival of Creativity. Organized by Comunidad and sponsored by the agencies Publimark, jotabeqú, Garnier BBDO and Tribu DDB, FCB/Crea and Darwin, the national [...]
The Cannes Lions International Festival of Creativity has opened an abbreviated festival-within-a-festival program. In a bold step forward, the organization has inserted a festival within the festival, a separate awards ceremony and a specific emphasis on innovation. Data, technology and ideas will [...]
Innovate or Die The conventional view of business holds an arguable principle: “grow or perish.” Due to the usual transactional, incremental, and certainly linear attention within companies, it would seem to be true and sufficient, because we assume things either go up [...]
We have received the welcome news that Ferrán Adrià will be in Costa Rica to detonate innovation and share his secrets in the kitchen. With 1,846 dishes invented during 25 years in the kitchen of elBulli, his legendary restaurant ranked as the [...]
Six young advertisers will represent the country in Cannes They will participate in a world advertising contest that gathers more than 50 countries. Contest consists of mounting a complete campaign in less than 50 hours Rating: 0 votes Irene Rodríguez S. irodriguez@nacion. [...]
We went down from 56 to 47 entries in Cannes this year, although the number of agencies participating only went from 7 to 6. At the same time, I believe that even though we have fewer pieces participating for Costa Rica, the [...]
Seis Mil Colores by our client Protecto is the case with which we will be participating in Cannes 2010. While in the other festivals we have entered a good number of pieces, in the largest and most important festival in the world [...]
Recently, I tried–really tried–to buy a book for my book club. I went online and ordered The Alchemist, by Paulo Coelho. Then, a week later, I had a free moment at work, and I thought, Oh, I should order that book club [...]
March 2010 ” Professional Woman ” Professional Woman By: Gina Buendía Vivian Fernández de Torrijos The driving force behind TRIBU DDB Panama For five years she served as First Lady of the Republic involved in the social agenda of the State. She [...]
Although predictions are already coming and going for the upcoming festival, the coincidences continue around the extraordinary work by Tribal DDB for Philips Cinema and its “Parallel Lines” by Ridley Scott Associates. Last year’s Grand Prix winner at Cyber intends to repeat [...]
