2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
When we arrived at Cannes, we Costa Ricans arrived as one. Not as several agencies competing, but as a country overcoming greatness, one step at a time, one metal lion after another. For this reason, what is coming with the new Young [...]
A few years ago, I decided to accept as my own the invitation that Jesus made to Matthew. And since it was so simple, I just decided to follow him. I did not complicate myself with religions, rituals, theories or hermeneutics, since [...]
DDB gives birth to a regional Tribe The advertising firm DDB Worldwide created, together with other regional agencies, a network with which it seeks to be one of the most influential advertising agencies in Central America. Written by Lizbeth Ulett Saturday, 17 [...]
(includes video) When this week we finally presented ourselves as the taier / Tribu DDB in Guatemala, I had the honor of sharing the last words of the night with all the guests at the Intercontinental, and more than to say goodbye [...]
The influence received this week in Tribu was as if injected into the veins and transfused into the hearts of everyone in Tribu. They came, they shared and although they left, the truth is that they stayed with us for many years [...]
Today I received an email from Esteban Jimenez addressed to everyone at Tribu. His story seemed so important and real to me, that I thought it could contribute to you as it did to me. So here it goes: GIVING IT ALL [...]
If you don’t like something, say so. If you have a contribution, say so. If you find me in error, wrong or stupid, say so. And if you think it’s okay, whatever you want to say, you can say it here in [...]
We are often asked for garbage, and this is what we give. It is very sad. However, there is a light on the horizon and here is a clue. In an interview in Adlatina published today with Tony Granger, chief creative officer [...]
They say that rings are obnoxious, unless you’re in it! And because of this, possibly some may feel a certain reaction in their guts towards this advertising agency called, precisely, La Argolla. They started with rebelliousness and have not given it up, [...]
After judging some 400 advertising pieces of the Ojo de Iberoamérica, and having seen some 1,500 more, I have some anxiety and concern, because we have a long way to go. Not only are we far from Argentine creativity, but we are [...]
There is no one who is unaware of the fierce and predatory competition among advertising agencies in the country and around the world. It would seem that the time of ladies and gentlemen has passed and it has become, as they say [...]
