2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple [...]
Even though I’m holding it in my hands, I still can’t quite believe it: that so many years of work and learning have taken shape as a physical book. And the result couldn’t make me prouder—a beautiful edition, with its own cover, [...]
I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective [...]
All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and [...]
Just a few weeks ago, I had the chance to take part in a profoundly transformative experience as a mentor at Unreasonable Impact UK & Europe 2025—a gathering of professionals and visionaries organized by the Unreasonable Group and sponsored by Barclays. It [...]
Transcendental memories. Certain experiences in life leave an indelible mark on us in unexpected ways. Some even expand our understanding of the world and ourselves. My recent journey to India, from which I have just returned, was one such transformative experience. During [...]
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by [...]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have [...]
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it [...]
Every day, advertising influences the world intensely, profusely and repeatedly with creative ideas to change the world. The Cannes Lions International Festival of Creativity and the Bill Melinda Gates Foundation know this, and have teamed up to promote the use of creativity [...]
If you are not, let’s assume that you are among the general public, and not a puclicist, advertiser or any media or digital media. So, with everyone leveled up as busy people going about their happy lives, is there anyone out there [...]
