LOVEMARKS AT WHARTON
From Knowledge @ Wharton. Kevin Roberts has been CEO Worldwide of Saatchi Saatchi since 1997, and in the space of 11 years has cemented the ad agency’s reputation as one of the most successful and creative companies in the industry. Among Saatchi Saatchi’s clients are Procter Gamble, General Mills, Novartis, Toyota, JC Penney and the […]
BRING THE LOVE BACK
The Break Up by geertdesager I would love to take this scene as a starting point for an opendiscussion withthe world’s customers. open discussion with the customers of the world. The consumer has changed and yet, possibly not the advertisers. At agencies we don’t and never will and will never know as much about our […]
IT’S PERSONAL. PART I
There is nothing simpler than that, from the depths of your heart, with all your mind in it, you make the decision to go in one direction. However, the complexity that we love to add to everything, even the simplest, betrays us. Meet Andy Stanley, leader of Northpoint in Alpharetta, Georgia, in the first part […]