THE LOVEMARKS EFFECT (2nd.Book)
The Lovemarks Effect is the second book to be launched by Saatchi Saatchi and its Global CEO, Kevin Roberts, confirming that we are not talking about a fad or a passing idea. Lovemarks is here to stay and to grow, for a lifetime, as the fine fusion of love and business in building powerful brands […]
THE MACHINES ARE US…. AND YOU.
When we talk about Web 2.0, it is difficult to explain its scope and possibilities. In a January 18 article I included a contribution on the subject. This video, however, does it with SIght, SOundand MOtion, and therefore, does it much better. The challenge, of course, is to take advantage of all the new resources […]
CX
EMOTION IS THE FORCE OF LIFE. Tony Robbins.
Widely recognized for being an extraordinary motivator of audiences eager to exploit their potential, Robbins defines himself more as the “why guy” and the one who asks you: what is your motivation for your actions? From TED to this blog, for those who want to achieve their highest level.