CLEOPATRA AND ANDREWS SALT
This is one of those ideas that managed to get on the air, boost the brand and achieve leadership in several markets in the region, thanks to the determination and guts of one person: Enrique Boccaletti, who as head of SmithKline Beecham at the time, took the risk and detonated with his approval the launch […]
+TRIBALFUSION, by Kevin Roberts
+ Tribal Fusion It’s fantastic to be in Costa Rica. My thanks to Jorge and Tribu for inviting me to your beautiful country. Costa Rica is the supernova of Central America. Beauty and brains!!! You are young. You are part of the future. Your challenge is to get to that future first. Over the last […]
BLINK: THE POWER AND REACH OF INTUITION
I do not know why it is so difficult for us to accredit intuition as we should, and why we require so much data and information to justify it. Often on a daily basis, we make decisions without thinking and act based on what we perceive in two seconds. In fact, in advertising, the customer […]