I HAVE A DREAM!
Can you imagine if instead of“I have a dream“, Martin Luther King had said “I have an objective”? Can you imagine the impact if he had said “I have a proposal”, or “I have data that…”, or “I have a plan…”? You will probably agree with me that he would not have achieved all that […]
PROFITS IN YOUR AGENCY, A VITAL REWARD
With one hand on the checkbook and the other hand on the heart, I believe that there are too serious and visible threats to our advertising activity to add depth to our own weaknesses. Yesterday I was in a meeting where my good friend and collaborator, Carlos Abarca, insisted on the importance of recognizing that […]
WE STAGNATE
“When I toured the exhibition of graphic art at the Ojo de Iberoamérica, what left me most open-mouthed was the high level of graphic-creative work, what most left me open-mouthed was the high graphic-creative level of the other countries in the region”. in which the other countries of the region are”. I hope someday we […]
THE BIG BROTHER OF THE TRUCHOS.
The piece that did not even approve the client is the big brother of the frauds, while the piece that advertises a client that does not even exist is the daddy of the frauds. Whether or not you agree with these unimportant labels, we are facing a moment that requires an examination of conscience and […]