Bill Bernbach was the most important publicist of the 20th century.
Advertising Age named him the most influential publicist of the twentieth century. Apple included him among the world personalities who inspired its “Think Different” campaign. The B in DDB stands for his last name. I write a few paragraphs about Bill Bernbach, who in a little less than a sentence can be said to have […]
From text to sex, passion and posture
Technology is the most powerful accelerator in advertising creativity. Brands around the world are proliferating and next June Cannes will have more cases that prove this to be true. The speed of change is only increasing and today it is reckless. Let’s look at some examples. Texting while driving, reading emails or dialing a number […]
The future starts today
The future begins today, as a phrase could rightly be described as trite. However, it reflects a powerful truth that I do not recommend ignoring (it can be very expensive!). That’s right, the future will be nothing more or less than the result of the decisions we make now. Today is an inevitable result of […]
Today we returned to La Lucha
My maternal grandfather’s name was Clemente Alpírez Garay. I never knew him because he died in 48 when he was the victim of an ambush. He was shot while shouting “viva viva” to Don Pepe on his way back to the house on the outskirts of San Isidro del General. The armed movement had already […]