How to win a Lion at Cannes?
There is a lot of talk, conversation and advice on how to win a Lion at Cannes. No wonder, because there is more chance of being struck by lightning than winning a Grand Prix. It’s that difficult! From a company’s perspective, there is a first question: quality or volume? In 2013 there were 27 companies […]
The most used words in the last great festival
Three words were repeated most frequently at the Cannes Lions International Festival of Creativity: storytelling, purpose and big-data. In his opening remarks at the Cannes representatives meeting in London this morning, Phil Thomas, CEO of Lion Festivals, provided concepts that clearly set trends in the world today. Purpose. More than ever before, ideas that define […]
Cannes should complicate the next Pregonero
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite you to discover award-winning creativity here and there. In recent years, the Grand […]
This blog sucks. Better another one.
About three decades ago I passed a sign outside the Baby’O nightclub in Acapulco that read: “This place sucks. Go next door”. In other words and in our language: “This place sucks. Go next door. Today I say the same to you in relation to my blog: “this blog sucks, go to the next one” […]