THE TRILLION DOLLAR CAMPAIGN
Of the ideas that have impressed me the most these days, this new Gold Lion for TBWA South Africa is one of those that remind us that it’s not a matter of budgets, production or unnecessary extremes when the idea itself is all the power it takes to win.
A GREAT IDEA IN THE STOCK MARKET I EARN MONEY
Would you blame yourself, is a perfect question for the headline of the print ad with which Maia and Jeniffer won Silver at the Young Lions press event in Cannes. Maturity and talent combined for our girls representatives in the Young Lions Competition in press to win second place, among pairs from around the world, […]
LIFEGUARD MIGRATION
Don’t miss this campaign by JWT Argentina. I didn’t know it and like everyone at Debussy, I applauded it loudly for its fantastic creativity, fresh, happy and especially brave, because it’s not easy to guess how they managed to sell this idea to Nestlé in crisis! If there is a sure way to optimize the […]
CANNES AFFECTED BY THE CRISIS
With 40% fewer delegates this year, as well as 20% fewer entries, the world’s most important advertising festival did not emerge unscathed from the current global crisis. There is a different atmosphere and in general, I could say, more awareness, more contact with the earth and focus on future business. The evolution of our world […]