THE VOLCANO MOVES TO FEBRUARY
The word is out and I confirm it: the Volcano is moving to February. The Board of Directors of Ascap, the Costa Rican Association of Advertising Agencies, decided in the last session to migrate the Volcano to the beautiful days of February and establish it as an annual tradition for the last Saturday of that […]
HOME IS THE WORLD’S NEW MOVIE
And it is now on YouTube, complete and free for everyone. Yann Arthus-Bertrand has done it again and now in a dimension typical of his global style and his content sensitive to the world we live in. Don’t miss the one hour and thirty-three minute film on YouTube at https://www.youtube.com/homeprojectes. This is how they introduce […]
RETAIL HAS A SUCCESS STORY AT THE PALACE
For more than a decade, Soy Palacio has been a consistently powerful campaign, reflecting intimate emotions and deep understanding of women. Terán TBWA has done it consistently and proves that for retail there are no formulas, only brave ones, and for this reason, I share with you the recently launched campaign in Mexico, with the […]
THE VOYAGE IS NOT A JOURNEY
Life is a journey and not just a trip. In this message from Louis Vuitton, the essence of a legendary brand is protected and strengthened with a message that touches intimate fibers and touches deep down. Countless journeys. Countless emotions. More than a luxury and very expensive brand, it is a symbol of exploration, adventure […]