Stupid ways to die
From Melbourne, we got the stupid ways to die, in reference to the carelessness with which people usually expose themselves in dangerous places. In this particular case by McCann, in relation to the city’s trains and the accidents they seek to reduce with the campaign. The social phenomenon provoked has been of insane scales, because […]
Via Costarricense proposes more ideas
I am convinced that each one of us can contribute to making the world a better place, even at the risk of sounding cliché. We can do it in our homes, in the community we live in, in the country we live in or wherever we want. It is up to you, it is up […]
When did you stop believing in your beauty?
A few days ago I published a post with the campaign of the moment by Dove, called“Sketches“. It has been so well received that it is among the most shared in the world. However, there is another idea from the same brand, a little less known, with a commercial that recently won Gold at Cannes […]
Challenging Costa Rican agencies for more Lions
The new advertising creative year has just begun and we are already counting down. So, how about if we all agree and go to 2014 to repeat Lions? In 2008 a Costa Rican agency won the first Cannes Lions, which are something like the Oscars of creativity. With that opening, very controversial by the way, […]