AZOTEA
OLD WITH NO SURPRISES
I have just returned from the closing party of the Antigua Festival, with a mixture of emotions that although I find positive in the final balance, they originate in satisfactions and also frustrations. First and foremost, Costa Rica’s role was visible, clear, exciting and threatening as well, with applauded awards for Ogilvy, Publimark Lowe and […]
THE BRONZE TANTRUM
Winning at Film is difficult, and yet, as this example shows, it is more than possible. We already know the formula: that the idea surpasses what has been done before and surprises us afterwards. This piece was bronze at Cannes 2008, it is by BBDO Mexico and shows that simplicity is powerful and how important […]
IT IS NECESSARY TO FOCUS ON THE CUSTOMER
It is necessary to focus on the customer and bring her into the creative, innovative and courageous search for powerful emotional connections between the consumer and her brand. The paths taken are shared and therefore not differentiating. The more clients are convinced of the need to separate us from the safe path, the more they […]