IMPORTADORA MONGE SAILS WITH EMOTION
All our decisions are essentially emotional, and for this reason, it is no coincidence that a handshake has been for years a property of Importadora Monge in Costa Rica, because trust has always been exalted with its concept “I have faith”, which for decades has accompanied the construction of its brand. With its impressive […]
LEGENDARY ALL BLACKS
One of the winningest teams in the history of sport is called the All Blacks, they play rugby and they are from New Zealand. They inspire many publications, books, commercials and more, as their Haka and their record makes them unique in the world. To study them, as we could do with many other teams, […]
ARE HBO STORIES
To connect emotionally, there is nothing better than a great story masterfully told, as HBO does with its films and programming, to the point of being able to exalt in its commercials that it is not television but stories. In this week’s first non-Saatchi example, the work done by the 2008 Cannes agency, BBDO New […]
JC PENNEY CONNECTS WITH HER
It is noteworthy that in this commercial aimed at the large American market, the casting is definitely Latino. Also, the musical way with which it tries to connect emotionally and a simple story told in a pleasant way, focused on connecting with the consumer that we always want to convert into a buyer. JC Penney, […]