JWT AND NELKA RENT A CAR
Last week I received mails and comments that all added up to recognize that a new ball was being created in our court, around the legitimacy and existence of Nelka, both as an advertising company as well as a client of JWT. Of course, if it were just any ad, no one would care. However, […]
NONE OF US
Originally published in February 2007, this article and its paragraphs are still fully valid, because in competition, individual ambition serves the common good, as Adam Smith put it. In other words, he meant that the best results come from everyone in a group doing what is best for himself. However, it was Dr. John Nash […]
FOCUS ON YOUR STRENGTHS
A few months ago I listened to Marcus Buckingham for an hour and a half, with a powerful message: focus on your strengths (or as some call it, the strengths revolution). In this direction, ask yourself a simple question: Are you going to be better by attending to your weaknesses, or by reinforcing your strengths? […]
IN KILOMETERS AND IN CHARACTER
“I’m addicted to collecting steps before dawn. To seeing places I never knew existed. Running to the moon and back. Being a rabbit to the neighborhood dogs. Obey the voice in my head. To let the music take me when I can’t anymore. To the place where I was yesterday, let the world be my […]