CREATIVE COSTA RICA
At the Costa Rican Association of Advertising Agencies, ASCAP, we made the decision to focus on the very essence of our business and therefore, our energies are aligned to detonate the country’s advertising creativity until it becomes world class. The results have translated into unprecedented successes, such as becoming the winner of the 2008 Caribbean […]
INVITATION TO PARTICIPATE
As of Saturday morning, the participations will have a name and surname. This will guarantee a discussion of ideas and proposals, arguments and points of view, among many other factors, of great height, depth and variety. In the context of a place with anonymous people, participation may have been limited because it had become an […]
SLOW DOWN BECAUSE WE ARE IN A HURRY
Reinvent or die. That’s how simple our future is as an advertising industry. But not so simple is the work we must do to avoid continuing to walk in the second option.
WHAT HAPPENED AT THE ESCUELITA?
Last week almost 80 creatives from the country took advantage of the Escuela Superior de Creativos brought by ASCAP, in a workshop that we assume must have been of great benefit to all. However, the only feedback I have at the moment, comes from her Lilli Gonzalez, who as the person in charge of the […]