The 2012 Volcano
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect a distribution of statuettes among several commercial communication companies. Both advertising and PR […]
Stories with the end in mind
“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, teach your class or thesis, show a photo album or close a sale. […]
Pinch and Volcano for all
The COMUNIDAD de Empresas de Comunicación Comercial de Costa Rica presents the Pellizco y su Volcán. It is the local championship of advertising and commercial creativity, as the first Central American stage in the direction of the world. For sure we will have great creative figures in the country as jurors, and finally, a campaign […]
Matters what matters
Every fool with his or her own theme. I neither judge nor criticize, but applaud the important thing that is important to each one. It is not a question of more or less, nor if it is or not. What is important is to understand that we are different and to each one what he/she […]