Creating the future
The future cannot be guessed. It is created. In 2011 “Write the future” by Nike won practically all the Golds and Grand Prix it wanted. It managed to be the most shared brand and its global sales increased by 7% during and after the campaign. It was the most effective campaign of 2010 in results, […]
Thanks be to God
From “bien por dicha” to “con mucho gusto”, there are a thousand expressions that are said automatically. Among them there is one that is very common and that is “thank God”. In fact, it is not unusual that when it is said it loses its deep meaning and becomes a simple expression. At the gates […]
How do you run?
After my right meniscus surgery three weeks ago, I think I’m going to be all Stiffy when I get back on the streets running. The truth is that everyone runs as they can. That’s not what’s important. The important thing is to run, even if you do it ugly. Peel! Those who don’t run are […]
Sunlight is the best disinfectant
I discovered today that the phrase comes from Louis Brandeis, who summed it up as follows: “Sunlight is said to be the best of disinfectants”. It’s good! I understand he was referring to the contribution of transparency and accountability, as well as “the importance of making information available to the public.” Makes sense. The first […]