The tribes behind Tribu
I won’t tell you much, because the pictures say it all. Take a look at Tribu’s Facebook page. If you haven’t done it before, give it a Like, and then don’t miss the photo booth, an idea of Promotica during the week of celebration. There are hundreds more photos. They are tribes behind Tribu, bringing […]
We are rich
We are rich; simply because we have more than we need. The central idea of the message, however, is around what to do with this condition of privilege that all of us who are rich have. A few days ago I was invited to give the first talk of the series: “How to be Rich” […]
Kisses for Benetton
I join the millions of tweets, posts, references, links and everything that adds to one of the most viral campaigns in a long time: Benetton’s Unhate. What envy! And I don’t mean the envy that some people might feel when they kiss Chavez, but the fact that we would have loved it to be from […]
At AdAge’s Media Planning in Honduras
Today has been an unforgettable experience: the Media Planning organized by Advertising Age in Tegucigalpa, Honduras. My commitment to share the Yellow Papers on Social Creativity and Six Degrees remains firm here with links to the PDFs on the DDB site. In the meantime, I insist: we can’t not change the world. From wherever you […]