Madetec as in bags
All in the light and no surprises. The work by Tribu DDB continues to show consistency in the creative product. To prove it, here are the pieces for this furniture beautifully finished with Madetec. They are in Pregonero even though they didn’t make it into the Ojo 2011. How do you like them? Under the […]
The sponge meteorite
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of the brand. Once again, Protecto is the protagonist of winning and effective ideas, […]
Let’s talk about Content with Brands
No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content. Why not a Museum. Nike – Back 4 the Future I’d bet with anyone that none […]
Have you seen Evelyn?
I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, we must find her. I think it’s time we give convention a vacation. […]