“Branded content to have its own Lions
Possibly the beginning of Branded Content was made by Julio Vernes or later by Procter Gamble with novels. However, from the most recent, these two ideas have been shown today, among many others. Another example of “branded content” comes from BMW. What is Branded Content? It’s product placement, it’s advertainment, what is it? Possibly it […]
Some news for Cannes 2012
A new category will be launched: Mobile. It will be removed from the Cyber section and a new competition area will be created at the Festival. It will be opened in recognition of the growing number of entries competing in mobile, as well as the undeniable reality of the growth it will have worldwide. All […]
Winners are to the south and east
At the close of his presentation, Phil Thomas said that the world’s creative winners are coming from the south and east. He asked for mercy when we finish taking over the world! After extolling the participation of clients and media, especially digital, he closed with the H2Oh commercial, to emphasize the winners coming from non-traditional […]
Cannes Reps kicked off in London
Kicking off the meeting of Cannes representatives from around the world, Phil Thomas gave the welcome and began by talking about Google. In fact, in the year Eric Schmidt was “Media Person of the Year”. At the same time, Google won 15 Lions, while Nike won 21, VW 22 and PG 28. With such […]