It is time to simplify
Some time ago I read that the key to life is happiness, and that the key to happiness is simplicity, or something similar. Although incomplete and questionable, the phrase points to a refreshing, clear and powerful word: simple. For this reason, the message that reached me today via DDB Latina includes another one that makes […]
SXSW Interactive in Austin
With the SXSW Interactive festival just a few days away, I’m packing my bags for a new and intense experience. Check out what we’re going for: five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the incredible new SXSW Trade Show and an […]
Searches continue in 2011
Already in March and almost 2.2 million views later I came across a wonderful summary of 2010 that I wanted to leave on my blog. Enjoy it first and then allow me to add a paragraph of commentary. Searches continue in 2011. What are yours? If it is true that he who searches finds finds, […]
Convergence: address in the gps of brands
What we lived through was not a crisis, but a “button-down”. The world went through a reset of economies and finances that completely affected consumption. We were living in the upgrade era and we halfway returned to the replacement era. Everything changed. The complicated thing is that most marketing managers and brand managers are still […]