Andrea es genial!
IF CREATIVITY WERE DEMANDED OF US, CREATIVITY WE WOULD CREATE.
We are often asked for garbage, and this is what we give. It is very sad. However, there is a light on the horizon and here is a clue. In an interview in Adlatina published today with Tony Granger, chief creative officer of Saatchi Saatchi New York, he was asked a question, whose answer I […]
I agree with La Argolla
They say that rings are obnoxious, unless you’re in it! And because of this, possibly some may feel a certain reaction in their guts towards this advertising agency called, precisely, La Argolla. They started with rebelliousness and have not given it up, they have gone to extremes and taken risks. For this reason, they fit […]
WE ARE NOT THE MOST CREATIVE EVEN IN CENTRAL AMERICA.
After judging some 400 advertising pieces of the Ojo de Iberoamérica, and having seen some 1,500 more, I have some anxiety and concern, because we have a long way to go. Not only are we far from Argentine creativity, but we are also behind in Central America. However, I think that circumstances force and challenge […]