Deadly competitors and friends for life.
There is no one who is unaware of the fierce and predatory competition among advertising agencies in the country and around the world. It would seem that the time of ladies and gentlemen has passed and it has become, as they say now, an eighties’ wave. Truth be told, as they used to say at […]
WANT TO BE CREATIVE?
Live creatively.
JUDGING FOR THE EYE OF IBEROAMERICA.
Today is Friday the 13th and I’m in Montevideo. I’ve been watching commercials for hours and enjoying this opportunity to judge at the Ojo de Iberoamérica, with the DVD they sent me on my laptop and a Diet Coke without ice, while we get ready to continue filming tomorrow. I think I’m going to have […]
VOLCAN 2006, a golden opportunity.
The upcoming Volcán, an advertising contest organized by ASCAP, the Costa Rican association of advertising agencies, could be a turning point, a milestone in our creative history, a point to trigger a breakthrough, leaving behind the past and defining together the future. I believe it is possible to provoke a lasting reaction in the advertising […]