HOW CAN AN AGENCY EVALUATE ITS CLIENT?
Published in The Advertiser in February 2005, attached are some ideas with business sense and emotional depth. This document is especially valuable to every client of an advertising agency. Consider that in his or her condition, the client can make a significant difference. In fact, an agency can be the best in the world for […]
COSTA RICA: ADVERTISING CLUSTER TO DOMINATE THE REGION.
I believe that Costa Rica is developing a conglomerate of advertising agencies capable of turning our country into a coordination center for regional accounts, for the export of creativity and ideas. If our future as a country is visualized in services, ideas and advertising have a structure in our country capable of growing to that […]
Corporate dwarfs, or giants.
Pay attention to them: they are the ones who have all the authority to say NO, and almost none to say YES. Do you know any of them? Are you one of them? Do you have any ideas to help them? We love giants. Those who know how to recognize and approve a good idea… […]
FIRST FINALIST AT CANNES
Painter of Eye-Mo, an idea of Tribu for Glaxo-SmithKline and its product Eye-MO. Creative: Mario Calvo, what a great memory, and to you, Marito, a hug and the honor you deserve for a first-world, innovative and daring idea. This is creativity in media. Cheers!