AN ADVERTISEMENT CAN BE MADE BY ANYONE
Anybody can make an ad. A brand doesn’t. In Costa Rica, as in the world, there are many people making ads. And of course, people hiring them. Many are those who assume that their brands or products need to advertise to sell, achieve a good level of recall, communicate their attributes and achieve a positioning. […]
TED = Technology, Entertainment, Design.
It’s been a few weeks since Rafael Abreu sent me the link to TED. Today, I am hooked to his TedTalks through iTunes, since all the presentations are available for free on his Podcasts. You can download them to your iPod or your computer, it doesn’t matter. Now, discover them for yourself too. TED is […]
ARE WE KILLING CREATIVITY IN OUR SCHOOLS TODAY?
Sir Ken Robinson speaks, from his presentation at TedTalks in Monterey, California, about creativity and the challenge of changing education to value creativity as much as literacy. He identifies the importance of preparing ourselves to be wrong, if we want to be creative, in the context of an educational system that punishes mistakes. He argues […]
THE INEVITABLE LOSS OF CULTURES
Photographer Phil Borges estimates that of the 6,000 languages spoken on the planet today, 3,000 are not known by children. In other words, as those who know them die, humanity will lose all the wealth that comes from the legacy of that language in extinction, its philosophy, its knowledge and vision of life and death. […]