FERNANDO GONZALEZ: our first digital artefinalist
We brought him from McCann-Erickson with a mission, to make him the first digital artfinalist in the country. As a young master of graphic arts, Fernando turned to Mac to learn the new way of making art. He dedicated, on one long occasion, 18 consecutive Saturdays with the master JOSE TREJOS, and learned from Jose […]
ALVARO FERNANDEZ: Our first creative repeat offender
Alvaro Fernández entered our agency with the credentials of Doña Rotunda on his chest, a character created for the National Lottery that made havoc, history and provoked big smiles. With us, he dedicated much of his talent to Cofal, as well as to the brands we served at the time. Álvaro also left the company […]
MARJORIE GONZALEZ: our first collaborator.
When I proposed to Marjorie González to move from GM (Gutiérrez Machado), a respectable agency of those years, she accepted for reasons that I still don’t understand, since she decided to join an embryonic company and the one she was joining as the first collaborator in our history. She integrated and gave her heart, soul […]
HERNAN ORTEGA: The first great creative director.
Legendary Hernán Ortega, the first advertising creative graduated from a university, recognized, great, successful and with a great trajectory up to that moment, Hernán accepted to join Consumer, which honored me, moved me and gave me great confidence, strength and impulse. With Hernan, we counted 17 consecutive presentations won with new accounts. Great campaigns were […]