EDUARDO MOYA: the first media director
The beginnings of Consumer were marked by people who, like Eduardo, came and made a big difference. We learned a lot from them, and so we’d love to learn your perspective on Tribu now, having known it in its beginnings, having known it again recently, and now seeing it from a distance. If you get […]
EDGARDO LAMPARERO: Our first designer
My compadre and mega bati ultra super super super super talented Pana, made for Consumer the first designs. In fact, as a freelance, they were for Cofala’s line of antitussives. Ex-partner of McCann, when Consumer started we rented together a loft near Channel 7. And from there, Edgardo was key to give him the design […]
ALEXANDRA CASTEGNARO: our first Town Crier
Alita came to Consumer one day for an emergency. We had thrown out several campaigns, we were about two weeks behind in the presentation of the campaign to Banex, and we were out of time. The trash can was full of ideas that didn’t give me the peace of mind of having achieved the most […]
A WORLD CEO IN CR?
When Kevin came to Tribu last July, if I am not mistaken, it broke a paradigm of many years, because it is assumed that our countries are not big enough, that our agencies are only affiliates, and that the agendas of global CEOs do not have room for us. Some friends asked me: “And how […]