HOW WE SEE YOU
F NAZCA SAATCHI & SAATCHI WITH PUBLICIST OF THE YEAR
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a look at some of his latest work for TV, reflections of maturity, elegance, […]
NOW IT IS EASIER TO COMMENT ON THE BLOG
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore (unless you unless you want to). And we agreed that posting had become […]
THE TRAP OF THE GOOD
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what career path to follow,” says Thought Form’s Don Moyer. In his book From […]