STRUGGLES OF A MAD MAN
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over the past decade the British-born chief executive of Saatchi Saatchi Worldwide has transformed […]
WHAT DO I DO WITH THE BLOG?
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I see for the moment: 1. I can go on and do nothing different. […]
MARCELO, PAULA AND JOAQUÍN
ONE WEEK AFTER THE ERUPTION
A week ago a DDB TV commercial for Automercados won the Grand Volcano, the country’s dean advertising agency won Agency of the Year, a supermarket chain, precisely Automercados, won the Volcano for Advertiser of the Year and the surprise of the night was precisely that many like me expected Jotabeqú to win, both for its […]