CAMPER
THE TIMES IS INSPIRATION IN INDIA
The Times of India presented a spectacular case in Cannes, awarded and applauded with a standing ovation, because it represents not only a powerful idea, but also reflects the spirit that is to be recognized with Lions and other statuettes at festivals around the world. It is an excellent example, to think big, to really […]
LET’S STOP BEING SWEET
There is a lot of work to do and a lot to do, so let’s stop being so sweet, because any agency, any country, any peasant can take our breath away in an instant. To win you have to focus, and this is the best time to do it. To all, a very happy […]
YOU COULD HAVE IT AND NOT KNOW IT
We often miss the short-lists or the bronzes of a category, because naturally the golds are the first to capture our attention. However, important lessons can be learned from them, as is the case in this note from Arteaga in Puerto Rico. I have no doubt that you will agree with me in celebrating this […]