PERU INSPIRED BY ITS MAGIC
When Peru won its first lion at Cannes, it did so with this story and this commercial. At its presentation at the Grand Palais, the statuette was accompanied by a standing ovation that validated its delivery and its human reach in every sense. It is important to reiterate the power of an idea, as well […]
THE PATH OF THE CREATIVE COSTA RICA
Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. Costa Rica’s path to surpass what was achieved in 2008, as of August […]
THE BLACK KNIGHT’S VIRAL ATTACK
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least what I have identified), each one with clues and information about the movie, […]
141,800 PAGE VIEWS IN JULY
In a month post-leones and with a deliberate pause in various topics, the blog reached almost 142,000 page views and a lot of tranquility in an experimental space that I continue to enjoy. I don’t know the levels of reach and frequency, touch and feel, influence and trend, and yet, for what it’s worth, the […]