NON-COMPETING AGENCIES
All advertising agencies compete in the market, although only a few compete in local, regional or global creative festivals. And although it is not a rule, those that are confirmed as winners through creative competitions are generally more successful. Just as no one likes to be in the wrong restaurant, no talented creative likes to […]
DDB TRIBE SEEMED IMPOSSIBLE
Sometime in late 2008, Diego Garcia and I joked at Tribu thinking about the spectacular combination that would be achieved if it were possible to add Tribu to DDB. We entertained the idea for a moment and put it in the basket of nonsense, as it simply seemed impossible. When in April of last year […]