Convergence: address in the gps of brands
What we lived through was not a crisis, but a “button-down”. The world went through a reset of economies and finances that completely affected consumption. We were living in the upgrade era and we halfway returned to the replacement era. Everything changed. The complicated thing is that most marketing managers and brand managers are still […]
I will serve as fertilizer for a tree
Or at least, that is my aspiration. From dust we came and to dust we shall return, although perhaps a little improved in fertilizer quality. Personally, I prefer to be cremated rather than buried, and rather than live confined to a cup as a trophy, I choose to serve as fertilizer for a tree native […]
How to win in Cannes?
I have no idea! (…not yet.) However, those who know how to do it have shared their ideas and secrets in videos posted by the Cannes Lions festival on Youtube. Watch the video of Fernando Vega from JWT. Interesting? Undoubtedly. Over here is our dear friend and partner in the DDB Latina network, winner of […]
From mutis to on.
I have been writing A Fuego Lento for several years. In times of greater intensity on the keys, as expected, the visits rise and the connection with readers is strengthened. At the same time, when I let go of the keyboard and stop sharing, interest drops and like a couple drifting apart, we cool down. […]