Long live the difference (3).
In this third entry regarding our advertising industry in Costa Rica, I bring to your screen a first and very simple proposal: let’s celebrate all the differences and since it is better to do it in a single forum, let’s coincide in Ascap. Costa Rica has a small fraction of the planet’s territory, approximately 0.3%, […]
Competing to win (2).
At Incae I was taught a definition of strategy that I love. Strategy is about choices, about sacrificial decisions and about deliberately choosing to be different, as proposed by Michael Porter. Strategy is also about knowing clearly when to say no. Success will then be the result of a theme. Success will then be a […]
Next year (1).
In the twenty-something years of Tribu (formerly Consumer Publicidad), we didn’t always celebrate like we do now. We all know it and yet, we easily forget it. When we lost in a Pregonero or a Volcán, when we thought we were going to do great and it turned out to be the opposite, we always […]
Young talent at Cannes
Since ASCAP achieved the representation of the most important creative advertising festival in the world, the country has connected, competes and wins among the best of the planet. Advanced advertising agencies, in a stimulus to their creative talent, have achieved finalists, as well as gold, silver and bronze statuettes. Along with this great effort to […]