The sponge meteorite
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of the brand. Once again, Protecto is the protagonist of winning and effective ideas, […]
Let’s talk about Content with Brands
No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content. Why not a Museum. Nike – Back 4 the Future I’d bet with anyone that none […]
Have you seen Evelyn?
I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, we must find her. I think it’s time we give convention a vacation. […]
Town Crier, Effie and Eye in Parallel
While the Effie is being judged at Comunidad, La Nación is doing the same for the Pregonero and Latin Spots is running the process with the Ojo de Iberoamérica. All at the same time. The Pregonero award is the first one for next Thursday, October 27th. Then follows the Ojo in Buenos Aires on November […]