Bronze Town Crier vs. Bronze Lion
Next Thursday we will experience the 30th edition of the Pregonero de Bronce, organized by La Nación. It will be a night of celebration for creativity, as well as for an unprecedented situation in three decades of history. For the first time, Cannes Lion-winning graphics will be judged at the Pregonero as well. Coincidentally both […]
Reference point
A couple of years ago I took this picture. I used a Nikon 70-200 lens from a mountain that was windy and cold and had me suffering. I guess it corresponds to the late afternoon in the Himalayas from the black mountain, as the Kalapatar is called, at 5,500 meters elevation above sea level. The […]
Get Ready Young Lions
La Comunidad and La Nación will once again organize the competition in Costa Rica to bring young people to compete in Cannes. At the heart of our organizations, stimulating young creatives in our country is pure emotion, adrenaline and future. We do it from Volcán and Effies en la Comunidad (formerly ASCAP). La Nación does […]
“Branded content to have its own Lions
Possibly the beginning of Branded Content was made by Julio Vernes or later by Procter Gamble with novels. However, from the most recent, these two ideas have been shown today, among many others. Another example of “branded content” comes from BMW. What is Branded Content? It’s product placement, it’s advertainment, what is it? Possibly it […]