At AdAge’s Media Planning in Honduras
Today has been an unforgettable experience: the Media Planning organized by Advertising Age in Tegucigalpa, Honduras. My commitment to share the Yellow Papers on Social Creativity and Six Degrees remains firm here with links to the PDFs on the DDB site. In the meantime, I insist: we can’t not change the world. From wherever you […]
Grand finale with three more Effies
Last night we closed our year of festivals with 3 Effies, one gold and two silver, all by Tribu DDB for our client Grupo Monge. Here’s how they look with some of the other awards won this year. The Iberoamerican Eye Gold, the Country Jade, the 4 Town Crier, the Grand Volcano for Agency of […]
A cover to remember
On Tribu DDB’s website today, we found a photo worth remembering. There is not much to add to the expressions that perfectly reflect what happens in an organization that is making its mark. We are missing a lot of people in the picture, so every smile in this image is multiplied by three or four. […]
Creativity is effectiveness
Emma Wilkie, General Manager of the Gunn Report kicked off at 9:00 AM on the third day at the Ojo. A few hours away from the Effie in Costa Rica, it is interesting to start with a presentation that sustains the undeniable: creativity means effectiveness. The Gunn Report combines winners from 46 festivals and establishes […]