2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
I have been hooked on chairs for about 20 years, when without realizing what we were doing, we bought two white Wassily chairs before returning from Mexico and back to Costa Rica. They were designed in 1925 by Marcel Breuer and we [...]
In the transformation of Tribu into DDB, effective from January of next year next year, I have known since early May Juan Carlos Ortiz, president of DDB Latina. Ortiz, president of DDB Latina. In this interview in June in Cannes, there is [...]
A few weeks ago I had the opportunity for a one-on-one meeting with Kevin Roberts, global CEO of Saatchi Saatchi and creator of Lovemarks. It was 45 minutes of love and respect for the man who has most influenced my professional life, [...]
A few days ago I received an unexpected invitation: “We would like to invite you to be the blogger of the month in SoHo Magazine online “, said the text of the message written by Daniella Fernandez. Then she then detailed the [...]
Tribu and DDB have decided to join forces in Costa Rica to add strengths and build together the future of the company. This new partnership will begin in 2010 and promises an important evolution with more opportunities, both for clients and for [...]
Today I posted this quote on Twitter: “Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.” by John Wanamaker. Living in a permanent state of gratitude is an idea that is gaining more [...]
Next month will be the meeting of representatives in London, to continue to ignite the excitement of Cannes in our country. In the video summary of 2012, I was delighted to see, from left to right, Rebeca Barzuna, Javier Mora, Adriana Duarte, [...]
Respect improves life, and for this reason, it is better to take each step like eating fish: very carefully! If an advertising client is going to invest a dollar or a hundred thousand, be it a soft drink, a bank or a [...]
La Via Costarricense is turning out to be a new and happy experience in my life. As a powerful opportunity for positive influence, the sum of resources, energy, ideas and proposals are focused on redefining the direction of the country in an [...]
A monument to entrepreneurship: today I posted my first idea on the Costa Rican Way. In the following days I will be posting more ideas, while I take this opportunity to invite you to upload yours. The following is the text placed [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. When referring to [...]
There is hardly a worse monopoly than that of truth. Those who assume it or those who make it their own become walls of obstruction, blockage and stagnation. They usually do not visualize the cause, do not notice the flaw and ignore [...]
